Wrapped around delivering a B2B experience of handicrafts of India, The Indian Pick is a start-up working to retain the dying art forms. “The artisans are in dire need of appreciation. We want to build a business identity that celebrates their work.”
Hosting their platform on a Wordpress template, the project focussed on developing the brand identity and a narrative that circumferences the authenticity of the craft. We developed graphics for each craft category - conceptual and merchandise specific, marketing collaterals, content flow and visual storyline for all products.
With product ranges around home decor and daily objects, the experience designed focuses on the making of the product, each telling its own story.